What we have decided to do: our new commitment
Truth, clarity and transparency are the values that have always provided the foundation for the Prolife philosophy, and which, from today forward, we have decided to share with you by communicating the origin of all the raw materials founds in our food products, or of those that have the most significant effect on features of quality.Roughly 90% of our raw materials come from Italy. In fact whenever possible, assuming equal the levels of quality are involved, we favour suppliers located in our country, which can count on favourable climatic and environmental conditions, together with a deeply-rooted culture of quality and fine foods, plus centuries time-honoured know-how and traditions handed down through the generations, all in the midst of a countryside whose incomparable beauty and fertile soil is home to any number top-flight producers of food.Examples include rice, of which Italy is the major producer, the number-one in Europe, or chicken meat, a sector in which our country can point to excellent suppliers that are highly skilled in the phases of processing and transformation.This approach also has a positive impact on environmental sustainability, helping to shorten the production chain, which, in turn, reduces the pollutants released into the environment during transportation activities. It is not always possible, however, to select only Italian raw materials, given that, in certain cases, our country cannot keep up with demand, or simply lacks what is needed. There are instances in other countries have developed greater know-how or can draw on skills and traditions with a longer history of excellence. This is the case with prized fresh salmon, which we purchase from Norway, where it is raised in the icy, uncontaminated waters of the fjords and processed by highly local workers, as well as our potatoes, which come from Holland, whose vast, flat fields have support extensive growing activities that benefit from a vaunted tradition, in-depth knowledge and elevated levels of scientific research.We believe that, when all other conditions are equal, the best products, in terms of quality, are those that come from territories that excel in their production, meaning those that turn out the very best examples.
Combining quality and the land, technological innovation and tradition, competitive spirit and environmental protection is a challenge we have decided to accept, and so, in pursuit of the utmost transparency, we are making known the origins of all the ingredients found in Prolife food products, along with the reasons we have chosen them. That is our new commitment.